Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
⚡ Quick Summary
- 📚 137 lectures • 14h 11min • All Levels
- ⭐ 4.4/5 from 2.2K reviews • 80.3K students
- 👨🎓 By Dekker the Marketer
- 💰 Price: €12.99 • 30-day guarantee
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📊 Course Details
🎯 Who Is This Course For?
✔ Ideal For
- Learners at any experience level
- Anyone wanting to learn mba level branding
❌ Not Ideal For
- Those who don't understand English (US)
- Those seeking accredited academic degrees
🎯 What You'll Learn
📄 Full Course Description
Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding of branding and brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their branding.
If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you're a founder, this course will show you how to catapult your company to fame.
This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.
This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren't relying on flaky Internet resources.
Brand Management with generative AI and strategic AI
Advanced brand theory
Case study on the luxury brand management & fashion marketing leader Lacoste
Brand management with generative AI
Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships
My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada
FMCG / CPG brand management considerations
B2B brand management drivers
Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding
How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies
How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedIn
How to penetrate a new market quickly to build brand credibility and awareness
How to leverage associations to establish a brand that doesn't yet have credibility
How to develop a comprehensive branding and brand marketing strategy
How to source and secure influencer brand deals (7 steps to secure brand partnerships)
Key branding sections:
How Brands Grow
Brand Management Lessons from Lacoste
Branding Strategy
Branding Tactics
Macro Business Perspective of Branding
Raising Brand Awareness
B2B Branding
Personal Branding
Advanced Concepts in Brand Development
Psychological and Emotional Drivers behind Brand Loyalty and Identity
Brand Positioning
Brand Differentiation vs Distinctiveness Strategies
Leveraging Cultural Trends and Consumer Behavior Insights to Build Brand Equity
Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.
⚖ Pros & Cons
👍 Pros
- 80.3K students enrolled - high demand in Marketing
- Strong 4.4/5 rating from 2.2K reviews
- Comprehensive: 137 lectures covering 14h 11min of content
- Taught by Dekker the Marketer - Marketing Executive | Startups to Fortune 100 | Kellogg MBA
👎 Cons
- Taught in English (US) - may need subtitles for non-speakers
- Pre-recorded format without live instructor interaction
- Not an accredited academic credential
👨🎓 About the Instructor
Dekker the Marketer
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
⭐ 4.4 Rating • 👥 80.3K Students
🎓 How to Enroll
Visit Udemy for pricing.
Takes under 1 minute.
Access all 137 lectures.
❓ Frequently Asked Questions
🔍 People Also Ask
📖 Sources & References
- Course data: Branding & Brand Management with Dekker: Branding Strategy+ on Udemy
- Platform info: About Udemy
- Refund policy: Udemy Refund Policy
- Rating & enrollment data verified via Udemy source on
⚡ TL;DR
Branding & Brand Management with Dekker: Branding Strategy+ is a recommended course with solid ratings from verified learners.
Backed by Udemy's 30-day money-back guarantee.
🎓 Enroll Now
Branding & Brand Management with Dekker: Branding Strategy+
🔒 30-day money-back guarantee
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