The Complete Marketing Strategy with Hands-on Exercises

Become a Marketing Expert from Zero. Learn how to create comprehensive business strategy with analytical marketing

⚡ Quick Summary

📚 52 lectures • 6h 29min • All Levels
⭐ 4.6/5 from 168 reviews • 8.6K students
👨‍🎓 By Tonguc Akbas
💰 Price: €14.99 • 30-day guarantee

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The Complete Marketing Strategy with Hands-on Exercises - Udemy — The Complete Marketing Strategy with Hands-on Exercises | Udemy 2026

📊 Course Details

Source: Udemy • Verified: 2026-04-20
💰 Price	€14.99
🎫 Coupon	None available
⭐ Rating	4.6/5 (168 reviews)
👥 Students	8.6K
📚 Lectures	52
⏲ Duration	6h 29min
🌐 Language	English (US)
📈 Level	All Levels
📁 Category	Marketing › Marketing Fundamentals
📅 Updated	2023-02-17

🎯 Who Is This Course For?

✔ Ideal For

Learners at any experience level
Anyone wanting to learn potentially get hired as a marketing/product/brand manager

❌ Not Ideal For

Those who don't understand English (US)
Those seeking accredited academic degrees

🎯 What You'll Learn

✓Potentially Get Hired as a Marketing/Product/Brand Manager

✓Build Marketing Plan & Set up 4Ps of Marketing

✓Customer Segmentation with Data

📄 Full Course Description

Learn from an Awarded Marketing Expert with experience in Fortune Global 500 Companies

Why is This Course Unique?

After reviewing many available courses in market, we realized that the main issue/feedbacks were related to getting too much theoretical information without implementation examples. This makes students unprepared in real life business situations and ending up as forgetting what they learn.

So, in this course we provide 25 data driven hands-on exercises that include financial business case development, writing marketing brief, designing a product, deciding right price etc. to teach each section in a way can be full understood and always remembered.

Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management etc. with case studies.

Is This Course Right for You?

Regardless of you are a student or someone with complete different background or even an experienced marketer; this course will make you complete business and marketing strategy expert.

You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through right marketing efforts.

What Will You Learn?

How to Build a Marketing Mix?
- 4P of Marketing with Real Life Examples
How to Target Right Customers?
- Market Segmentation with Real Life Examples and Exercises with Data
How to Understand Target Customer’s Need?
- Marketing Research with Question Examples
How to Design Right Product for Your Target Customer’s Need?
- Product Design Exercise
How to Launch a New Product?
- Go-To-Market Strategy
- Competitive Analysis with Exercise
- Value Propositions with Case Studies
How to Decide Right Price?
- Price Optimization with Demand Curves with Exercises
- Understanding Price Elasticity with Exercises
What are Psychological Pricing Strategies?
- Prospect Theory with Campaign Exercise
- Pricing Mind Games
How to Build a Financial Business Case?
- Full Structure and Detailed Exercise
How to Promote Your Product?
- Marketing Communications
- Digital Marketing with Example Campaigns
- 12 Important Marketing Terms
How to Write Perfect Marketing Brief?
- Full Structure and Award-Winning Brief Exercise
How to Measure Success of Your Campaign?
- Incremental Impact Calculations with Exercises
Where to Sell Your Product?
- Channel Marketing Strategy with Exercise
How to Increase Customer Value?
- Framework of CVM
- Calculation of Customer Lifetime Value with Exercise
How to Minimize Churn/Disconnection?
- Big Data Model Structure with Exercise
- Correlation Matrix Exercise
How to Build Perfect Life Cycle for Customers?
- Structure & Real-Life Brand Exercise
How to Build a Successful Campaign?
- Personalized Marketing with Campaign Examples
Extra: How to Innovate?
- Fishbone Technic with Exercise
- Hyper personalization in Marketing with Real Life Examples
Extra: How to use Microsoft Excel?
- Essential formulas & If function
- PivotTables
- Vlookup

⚖ Pros & Cons

👍 Pros

8.6K students enrolled
Outstanding 4.6/5 rating from 168 verified reviews
52 well-structured lectures with 6h 29min content
Taught by Tonguc Akbas - Senior Leader in Marketing& Finance

👎 Cons

Taught in English (US) - may need subtitles for non-speakers
Pre-recorded format without live instructor interaction
Not an accredited academic credential
Last updated 2023-02-17 - some content may be outdated

👨‍🎓 About the Instructor

Tonguc Akbas

Senior Leader in Marketing& Finance

⭐ 4.6 Rating • 👥 8.6K Students

🎓 How to Enroll

1️⃣

Click the enrollment button below
Visit Udemy for pricing.

2️⃣

Create a free Udemy account or log in
Takes under 1 minute.

3️⃣

Start learning immediately
Access all 52 lectures.

❓ Frequently Asked Questions

What will I learn in The Complete Marketing Strategy with Hands-on Exercises?

You will learn: Potentially Get Hired as a Marketing/Product/Brand Manager, Build Marketing Plan & Set up 4Ps of Marketing, Customer Segmentation with Data.

Is The Complete Marketing Strategy with Hands-on Exercises free?

Currently priced at €14.99. Udemy frequently offers discounts.

Who teaches The Complete Marketing Strategy with Hands-on Exercises?

Tonguc Akbas, Senior Leader in Marketing& Finance. The course is rated 4.6/5.

How long is this course?

52 lectures with 6h 29min of content. Designed for all levels learners.

Do I get a certificate?

Yes. Udemy provides a completion certificate you can add to your LinkedIn profile.

What if I don't like it?

Udemy offers a 30-day money-back guarantee on all courses, no questions asked.

🔍 People Also Ask

Is Udemy a legitimate platform?

Yes. Udemy serves 70M+ students in 180+ countries with a 30-day refund guarantee.

Are Udemy certificates recognized?

They are not accredited degrees but demonstrate professional development. Add them to your LinkedIn profile.

How long do I have access?

Per Udemy policy, you get lifetime access including future updates.

Can I get a refund?

Yes. Full 30-day guarantee, no questions asked.

Do Udemy coupons expire?

Yes. Most have limited redemptions or expiry dates. Enroll immediately when you find one.

📖 Sources & References

Course data: The Complete Marketing Strategy with Hands-on Exercises on Udemy
Platform info: About Udemy
Refund policy: Udemy Refund Policy
Rating & enrollment data verified via Udemy source on 2026-04-20

⚡ TL;DR

The Complete Marketing Strategy with Hands-on Exercises is a recommended course with solid ratings from verified learners.

Backed by Udemy's 30-day money-back guarantee.

🎓 Enroll Now